May 15th, 2008 | Author: Surfer
Benetton, activism, grass roots, fashion, style, international, Italian – all of these things fit together easily and have since the mid 1960’s when the Benetton Group was formed. The Benetton family, brothers Luciano, Gilberto and Carlo along with sister Guiliana launched the Benetton Group along with other like-minded people. Dedicated to a focus of innovation and recognition of sport, well-being and cultural activity, Benetton’s fashion style reflects a world unity that competitors wish was part of their product.
Social interaction is Benetton’s strong suit. Achieved by a marriage of the fashion industry and culture, Benetton permeates not just the fashion world and the shopping malls of the planet, they take their message into music, theater, photography, traditional publishing and the Internet. They are where the youth of the world is and they are not only communicating they are a part of the world youth. Smart Benetton.
An exuberance of color and dynamic glamour – this is the new spring summer 2008 Benetton collection. Light-hearted style and an international spirit are complemented by fashionable sophitication.
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